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Tech Founder & Business Coach. 🙋 I help service-based business owners attract dream clients. Grab your FREE guide -www.natashavarma.com/stucktosoldoutfreeguide

No, it’s not time to give up.

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I had just quit my corporate job unsure of what was next for me. With a dream to always become an entrepreneur, I decided to ignore the job interviews coming my way and build a company from a mere idea I had. Days passed, I built a business plan, studied the market and found a niche within the market, which I was sure was underserved. Sparkly-eyed and supercharged, I thought this is it, I can make a few thousand dollars right away. And as things would have it, I made a whopping $0. Here I was, having walked out of…


No, it’s not a Harvard MBA.

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I was sitting in the lobby tapping my feet against the ground. I had been introduced to a prominent founder and investor who also happened to be behind the Canada Arm at the International Space Station — a giant robotic arm critical to the Space Shuttle Program. Here I was hoping to pitch my business, a far cry from space deployment but what I believed was a critical piece missing from the Toronto pick up and delivery ecosystem. Being a starry-eyed young entrepreneur, I couldn’t wait to tell him why we needed investment to make our business a household name…


Make sure to include these 5 key characteristics.

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We are in the midst of a very aggressive phase of the global pandemic. With a steep economic downturn upon us and a long road to get the world to recovery you may be wondering if now is the right time to start a business?

The answer is YES. In fact, I exited one business and started another in 2020 and both had these traits in common. There has never been a better time to build an online business. With an unprecedented set of problems, there is a greater need than ever before for entrepreneurs to solve them. …


Why chasing millions is not the pursuit of happiness.

Photo by Anthony Tran on Unsplash

I was staring at my Zoom screen in the midst of an interview for a compelling new tech company. After having exited my previous company, I sat there excited to chat with the founder of a company I thought had a great vision for the world. As he looked down at me whilst aggressively chewing on his nails, he was quick to boast about the cool pad he was staying at in Salt Lake City. He then spun his camera to give me a 180-degree view of his five-bedroom cottage, which he was enjoying all to himself. His friend Tony…


Yes, in the turmoil of 2020.

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We are living in strange times. Businesses are going bankrupt, restaurants are closed and everyone is confined to their own homes. But through these dark times, we have found a purpose to rise above and get together for our communities. We volunteer our time to sew masks, we send care packages to those more vulnerable and we help our neighbours with their groceries.

And so why do we do that? Is it for the prestige? For a brand? For the friends we make? I’d say it’s for a very simple fundamental reason. Each of…


How to keep trying even when you don’t want to.

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Ever feel like everything you do simply isn’t working?

On the verge of giving up?

The good news is you are exactly where you are meant to be right now. Read that again.

You are exactly where you are meant to be right now.

Whilst this may offer little or no comfort, the good news is where we are today is a starting place to get to where we need to go tomorrow.

The challenges, obstacles, and roadblocks we face are all necessary and are what will open doors to the opportunities we do not yet see or recognize.

When…


Some valuable lessons from entrepreneurship.

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Five years ago I resigned from a lucrative tech job. I had a boss who didn’t inspire me, a job that I didn’t find challenging enough and no upward mobility. As a young professional in my twenties, the sky was the limit. I had huge dreams, aspirations and hopes for the way I wanted my life to be.

And so off I went to start my own company. Whilst, I learned a lot about business along the way, I learned even more about myself. I evolved personally in a way that would have taken me decades otherwise.

Here are 5…


There are only two options.

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Feeling like you need to figure out your true calling?

Finding it hard to concentrate at work? Wondering what is next for you?

Finding a meaningful career is one of life’s biggest pursuit. Not just any job but one where you feel content, fulfilled, and excited. Where every Monday is as exciting as every Friday. A life filled with purpose and passion.

For some of us that comes naturally. I have a friend who always wanted to be a teacher since she was in sixth grade, she eventually trained to be a teacher and loves every day as a teacher…


A simple way to frame each day.

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Having a bad day?

Can’t think of a way to push forward?

We often find ourselves in the position of having so many things to do, not knowing where to start, and then procrastinating tasks until the next day. This is often because we set unrealistic expectations for ourselves. We expect to complete an ‘x’ number of tasks each day instead of focusing on doing a good job on even a single task.

For example, we try to constantly learn and consume content. We play our podcasts at 1.5x, multitask at meetings, and skim through books. This means we may…


How to see the good in everything.

Photo by Erik Mclean on Unsplash

It’s 7 am. I stumble out of bed and head straight to my kettle to boil some water for my tea. I simultaneously pour a little milk into a mini jug, which I then take over to my microwave to warm to later add to my hot tea.

Twenty seconds later I hear the beep-beep-beep. It’s time to take out the warmed milk while I wait to pour the hot water from the kettle over my teabag. I look at the digital display of the microwave and it says Good.

I think to myself. Good.

There are times I put…

Natasha Varma

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